PRESS RELEASES
October 08, 2024
San Miguel de Allende, Mexico (October 2024) - As it does every year, Rosewood San Miguel de Allende is proud to announce its iconic celebration of the Day of the Dead, one of the most deeply rooted traditions in Mexican culture. This year’s event, titled "Celebrating Eternity," will take place on November 2nd. The hotel will transform into the perfect setting to honor loved ones who have passed away, offering an experience that blends tradition, gastronomy, and art.
The Day of the Dead, recognized by UNESCO as an Intangible Cultural Heritage of Humanity, is brought to life at Rosewood San Miguel de Allende with an immersive experience where guests can delve into the folklore, ancient customs, and authentic flavors of Mexico. Surrounded by alebrijes, marigold flowers, and a meticulously arranged altar, the hotel will be enveloped in a vibrant atmosphere celebrating the Day of the Dead. Every corner will reflect the spirit of this ancestral tradition, combining colors and elements that symbolize life, memory, and the honor of our loved ones.
From the heart of Mexico, Rosewood San Miguel de Allende, in collaboration with the local community, will pay tribute to the departed on November 2nd with its traditional Parade of Catrinas. This lively celebration invites both visitors and locals to enthusiastically participate in a festive procession through the city streets, guided by music, mojigangas, colorful costumes, and a jubilant spirit. Guests can even transform into authentic catrinas and catrines, thanks to makeup stations set up in the hotel.
A Feast for the Soul
Following the parade, participants can gather for the "Celebrando la Eternidad" dinner, held in the Rosewood Garden—a space renowned for its lush greenery and panoramic views that create the ideal setting for this festivity. During the evening, attendees will enjoy a gastronomic experience that pays homage to the rich culinary heritage of the Day of the Dead.
The dinner will feature various carefully curated food stations offering traditional dishes, including elotes, green pozole, Oaxacan tamales, mole poblano, and a taco station serving tacos al pastor, carnitas, cochinita pibil, and more, complemented by diverse salsas and sides. For those with a sweet tooth, a dessert station will include pan de muerto, churros, buñuelos, and rompope flan, among other treats. Hosts dressed in neon accents will add a modern, festive touch to the celebration. Traditional music and colorful décor will fill the night with special moments, creating an opportunity to connect with loved ones through food, tradition, and culture—celebrating life while honoring the memory of those who have passed. During this season, guests can also savor a delightful version of pan de muerto filled with chocolate or strawberries, available to take home from Artesana Boutique.
Art that Honors Tradition
Adding to the celebration, Rosewood San Miguel de Allende will inaugurate the exhibition "Pictorial Journey through Realism and Huichol Tradition" by talented artist Mariana Flores Quijano. Her collection of Huichol skulls, featuring a vibrant array of colors and intricate symbols, deeply evokes the cosmology and spirituality of Mexico’s indigenous peoples. Each piece represents the connection between the earthly and the divine, symbolizing life, the cycle of death, and awakening to ancestral wisdom. To celebrate the opening of this art exhibition, Restaurant 1826 will host a special four-course dinner on October 30th, showcasing traditional Mexican dishes such as red pozole, Oaxacan tamales, and miner's enchiladas, among others. The exhibition will remain open until January 2025.
More Reasons to Visit San Miguel de Allende in November
The cuisine of AMÓS, the renowned restaurant of Rosewood Villa Magna in Madrid, will bring the flavors of northern Spain to Luna Rooftop in an exclusive gastronomic experience enhanced by the rooftop’s captivating views. From November 18th to 22nd, Spanish chef Mauro García from AMÓS will join chef Fernando Estrada of Luna Rooftop to present some of the most iconic dishes from the Michelin-and Repsol-recognized Madrid restaurant. For those unable to catch this dynamic duo in action, the flavors of AMÓS will remain available until December 8th.
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About Rosewood San Miguel de Allende
Located within the UNESCO World Heritage site of San Miguel de Allende, Rosewood San Miguel de Allende has captured the history, culture, and creativity of the enchanting city since its opening in 2011. Ideally situated for experiencing the stunning natural beauty of the Guanajuato region and exploring its many cultural attractions, the hotel features 67 beautifully appointed guest rooms and suites, complemented by a luxurious collection of residences; Sense, A Rosewood Spa®; 1826 Restaurant, offering traditional and innovative Mexican cuisine; Pirules Garden Kitchen, offering sustainable cuisine that blends ancestral techniques with modern creativity; Luna Rooftop, overlooking the city’s iconic La Parroquia; event space; an outdoor amphitheater; and a collection of luxury private residences. Crafted by local artisans, the hotel features a hacienda-inspired aesthetic that offers guests a glimpse of historic Mexican architecture and design.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts manages a global collection of 34 one-of-a-kind luxury hotels, resorts, and residences in 21 countries. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture, and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand’s commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.
