PRESS RELEASES
Rosana Alvarez invites guests to explore how one local ranch in San Miguel de Allende and the power of regenerative agriculture can uplift an entire community
By Sophie Latapie
October 18, 2022
San Miguel de Allende, Mexico (October 18, 2022) — Rosewood San Miguel de Allende, the luxury hotel nestled in an enchanting artists’ village north of Mexico City, is pleased to introduce Rosana Alvarez as the property’s inaugural Rosewood PlaceMaker. The latest extension of the brand’s guiding A Sense of Place™ philosophy, wherein each property is designed to immerse guests in the destination, the PlaceMakers program taps the pioneers of Rosewood’s communities to harness local culture through bespoke experiences and promote an authentic feeling of affinity and belonging.
Born and raised in San Miguel de Allende, Rosana’s roots in the region stretch back over 100 years. At Vía Orgánica, Rosana is dedicated to promoting healthy nutrition through organic agriculture, sustainable farming, and fair-trade practices. More than a farm and ranch, Vía Orgánica is an educational center offering workshops and courses on how to cultivate produce that historically fed her community, and in a way that replenishes the soil and reinvigorates a sense of pride in the land. A pioneer and visionary in her field, Rosana has shown how challenging the current agricultural system and educating her neighbors on the principles of regenerative agriculture can have an exponential impact on personal health, local economies, and the planet.
“The movement to open Vía Orgánica started in 2009, when we found ourselves thinking about our ancestors’ traditions and culture. It made us realize we needed an educational system designed to create a healthier community and more sustainable environment for future generations. Rosewood has supported our mission from the beginning, and we’re excited for this next chapter of our partnership.”
“We’re proud and humbled to have the opportunity to amplify Rosana’s message and introduce our guests to her incredible vision,” says Guillermo Varela, managing director at Rosewood San Miguel de Allende. “Vía Orgánica is a shining example of the powerful effects one small ranch can have not only on the environment and personal wellbeing, but on an entire community. We’re honored to be part of Rosana’s story.”
As PlaceMaker for Rosewood San Miguel de Allende, Rosana Alvarez has developed distinct activations and programming, as well as a curated guide of her favorite destinations within San Miguel de Allende. Guests can partake in a guided tour of Vía Orgánica alongside Rosana, followed by a chef-led cooking class at Rosewood’s al fresco garden & kitchen, Los Pirules, incorporating ingredients picked fresh from the farm. For those looking for a more immersive cultural activity, Vía Orgánica also offers a special pulque tasting experience. Known as “Mexican kombucha,” pulque is a fermented beverage made onsite from 10-year-old agave plants and flavored with native fruits & herbs including passion fruit, celery, prickly pear, and more. Depending on the time of year, guests can learn how to extract the pulque directly from the agave plants, using traditional tools and methods from the pre-Hispanic period.
For more details about Rosewood San Miguel de Allende PlaceMaker, please
visit our website.
For more info on the global Rosewood PlaceMaker initiative, please click here.
About Rosewood San Miguel de Allende
Located within the UNESCO World Heritage site of San Miguel de Allende, Rosewood San Miguel de Allende has captured the history, culture, and creativity of the enchanting city since its opening in 2011. Ideally situated for experiencing the stunning natural beauty of the Guanajuato region and exploring its many cultural attractions, the hotel features 67 beautifully appointed guest rooms and suites; Sense, A Rosewood Spa; 1826 Restaurant, offering traditional and innovative Mexican cuisine; Luna Rooftop Tapas Bar, overlooking the city’s iconic La Parroquia; event space; an outdoor amphitheater; and luxury private residences. Crafted by local artisans, the hotel features a hacienda-inspired aesthetic that offers guests a glimpse of historic Mexican architecture and design. Most recently, Conde Nast Traveler honored Rosewood San Miguel de Allende in its 2022 Readers’ Choice Awards as one of the top three hotels in Mexico and Travel+Leisure named the resort the #1 best city hotel in Mexico in its 2022 World’s Best Awards.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® manages a global collection of 30 one-of-a-kind luxury hotels, resorts, and residences in 18 countries. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand’s commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.
