NEWS RELEASE
The Only Triple Five-Star Resort on California’s Central Coast Brings Back Iconic Swim Raft
May 21, 2024
As summer approaches, we celebrate not just the warmth of the sun but the cherished memories it brings. At the heart of these memories often lies an iconic symbol of leisure and fun: the Miramar Swim Raft.
For decades, the Miramar Swim Raft has been more than just a floating platform; it's been a centerpiece for families, friends, and communities to come together and create unforgettable moments. Launched in 1917, the Resort has long awaited the Raft’s return. The Raft will open from June 1st through Labor Day Weekend for all to enjoy. There will be a lifeguard on duty from 9 a.m. to 5 p.m. daily.
“That’s right, its back! More than 100 years ago, the iconic Miramar Swim Raft was anchored in the waters of Miramar Beach. Beloved by Resort guests and locals, the raft became an integral part of iconic Santa Barbara summer.” says Rick Fidel, Managing Director of Rosewood Miramar Beach. “In an age of rapid change, the Swim Raft remains an enduring symbol of simplicity and joy. Its presence on the water evokes nostalgia for a time when life moved at a slower pace, and summer stretched out endlessly before us.”
From children learning to swim to teenagers diving into new adventures, to adults soaking up the sun's rays, the Miramar Swim Raft has been a stage for laughter, relaxation, and connection. Its sturdy construction and timeless design have made it a fixture of summer traditions.
Beyond its practical purpose, the Miramar Swim Raft embodies a sense of freedom and escapism. It symbolizes carefree days spent under the sky, where worries are left on the shore, and the only thing that matters is the gentle lapping of water against its wooden planks.
As we prepare to welcome another summer season, let us not forget the role that the iconic Miramar Swim Raft has played. Let us cherish the memories it has helped us create and look forward to the new adventures that await us on its familiar surface.
About Rosewood Miramar Beach
A Forbes Travel Guide Triple Five-Star hotel and spa, Rosewood Miramar Beach is situated on one of the most pristine beaches in the region and is in Santa Barbara’s picturesque Montecito community known as The American Riviera. Offering 153 ultra-luxury guestrooms and suites, including beachfront accommodations, a collection of signature suites and multi-bedroom bungalows, the resort has been designed with style, grace and glamour and perfectly balances the residential and the refined. Amenities include a state-of-the-art fitness studio, two cabana-lined pools, bespoke beach service on the sandy shores of Miramar Beach , and Sense, A Rosewood Spa – the only Forbes Five-Star spa in Santa Barbara. Home to several distinct dining venues including Caruso’s, the signature oceanfront restaurant, and The Revere Room, an all-day eatery with an emphasis on hyper-locality, Rosewood Miramar Beach is a culinary destination for locals and visitors alike. An elevated retail experience further bolsters Rosewood Miramar Beach as the ultimate retreat for the best in luxury lifestyle, with The Shop at Miramar exclusively featuring The Miramar Collection, a first-of-its-kind goop Sundries Shop as well as a new California-inspired concept store curated by designer James Perse. Expansive indoor and outdoor event space, totaling approximately 33,000 square feet, includes the Chandelier Ballroom with over 6,500 square feet, and the Great Lawn, which offers infinite ocean views. Personalized service makes Rosewood Miramar Beach the perfect destination for celebrating life’s moments both big and small. Rosewood Miramar Beach is owned by Caruso and managed by Rosewood Hotels & Resorts.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® manages a global collection of 33 one-of-a-kind luxury hotels, resorts, and residences in 21 countries. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture, and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand’s commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.
For more information, please visit rosewoodhotels.com
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