PRESS RELEASES
Kendall Conrad invites guests to immerse themselves in Rosewood Miramar Beach’s local culture through highly curated experiential programming and a local destination guide
May 04, 2022
Rosewood Miramar Beach, located in Montecito, California, is pleased to introduce Kendall Conrad as the property’s inaugural Rosewood PlaceMaker. Serving as an extension of the brand’s guiding A Sense of Place™ philosophy, wherein each property is designed to immerse guests in the destination, the PlaceMakers program taps the beacons of Rosewood’s communities to harness local culture through bespoke experiences. As the inaugural PlaceMaker for Rosewood Miramar Beach, Kendall Conrad has developed unique activations and programming, along with her own personally curated destination guide—tapping into her intimate knowledge of the Santa Barbara area and rooted in her niche areas of expertise.
Kendall Conrad is a former model turned accessories designer who was born in San Francisco and spent a large portion of her childhood living and exploring just south of Rosewood Miramar Beach. Today, Kendall’s love of the destination continues as she is a regular at the estate-like resort. From dining at Caruso’s to taking her dogs for walks along the resort’s beach, Kendall’s unique connection to the property has expanded throughout her life. In 2010, she pursued her passion for designing handbags and launched her eponymous line, moving to Los Angeles where she eventually found herself back on the Central Coast, in Santa Ynez. In addition to effortless California style, sustainability is also at the core of Kendall’s brand, as she solely uses environmentally friendly and ethical leathers that are a by-product of the food industry.
“We could not be more thrilled to have Kendall Conrad as Rosewood Miramar Beach’s PlaceMaker,” says Rick Fidel, Managing Director at Rosewood Miramar Beach. “As someone who has grown up nearby, Kendall’s unique connection to the area and love for its special offerings makes her the perfect fit for this role. Through our on-property activities and her exclusive Rosewood Miramar Beach-inspired collection, we are excited to bring guests closer to Montecito and channel the property’s sophisticated seaside feel.”
Created in partnership with Kendall Conrad the resort is excited to introduce on-property activities to serve as a complement to the in-depth destination guides and local insights she has provided the property. These specially curated offerings include:
Style & Shoot Package
With her background in modeling, Kendall is not only comfortable in front of the camera but is also a passionate photographer in her own right. Over the years, she has captured photography for Santa Barbara Magazine in addition to creating stunning visuals for her blog, Aficionada. For Kendall’s first offering as PlaceMaker, she has curated a “Style & Shoot” package, where guests can engage with her directly for a one-on-one special experience. Participants will get to hand-select accessories from her collection to model for the day in their very own photo shoot that brings them directly into Montecito, shooting with a beautiful background of local scenery selected by Kendall’s talented eye. In addition to showcasing Rosewood Miramar Beach’s luxurious and beachy ambiance, this shoot gives guests a unique souvenir they won’t soon forget—their own stunning portrait channeling California’s effortless style.
Kendall Conrad x Rosewood Miramar Beach Special Collection
Adding to the program’s exclusive offerings, Kendall will produce a special collection inspired by Montecito and Rosewood Miramar Beach that will be available for sale at The Shop at Miramar, the property’s quintessential retail space which exclusively features a thoughtfully curated selection of signature resort wear, children’s apparel, beach toys, gifts and more. The collection will spotlight Kendall’s well-known leather goods and include some of her stand-out designs such as a Borlita Key Chain and Bossillo Zip Pouch, both pieces available in Black, White, and Cognac Napa Leather. Each product will have a hand-polished solid brass charm attached with one side displaying Rosewood Miramar Beach’s emblem and on the other side, Kendall Conrad’s moniker.
Kendall Conrad x Rosewood Miramar Beach Pop-up Shop
Upon the launch of Kendall’s Rosewood Miramar Beach-inspired designs, the resort will welcome guests and locals alike to an official on-property Kendall Conrad “pop-up shop” featuring items from this special capsule alongside additional selections from her larger collection of jewelry and handbags. The pop-up, available on both May 6 and 7 will be set up in the Living Room space of the property’s Manor House and will be available for shoppers to browse from 11:00 AM to 6:00 PM each day.
“I am beyond grateful for the opportunity to be the inaugural PlaceMaker for Rosewood Miramar Beach,” says Kendall Conrad. “The resort’s location has always held a special place in my heart, and because of this, I can’t think of a more natural partnership. As a Santa Barbara native, I couldn’t be more ecstatic to work with the team to develop a special collection inspired by the property’s beautiful surroundings and to also provide a unique experience for guests that bring the beauty and charm of Montecito to life.”
Located on one of the most pristine and exclusive beaches in Montecito, California, Rosewood Miramar Beach offers guests an elevated and beachy retreat with 158 ultra-luxury guestrooms and suites and state of the amenities including two cabana-lined pools, A Rosewood Spa – the only Forbes Five-Star spa in Santa Barbara, a fitness center and signature dining venues such as Caruso’s and The Revere Room.
To learn more about Rosewood’s PlaceMakers, please visit rosewoodhotels.com/placemakers.
About Rosewood Miramar Beach
A Forbes Travel Guide Five-Star hotel and spa, Rosewood Miramar Beach is situated on one of the most pristine beaches in the region and is located in Santa Barbara’s picturesque Montecito community known as The American Riviera. Offering 158 ultra-luxury guestrooms and suites, including beachfront accommodations, a collection of signature suites, and multi-bedroom bungalows, the resort has been designed with style, grace, and glamour and perfectly balances the residential and the refined. Amenities include a state-of-the-art fitness studio, two cabana-lined pools, bespoke beach service on the sandy shores of Miramar Beach, and Sense, A Rosewood Spa – the only Forbes Five-Star spa in Santa Barbara. Home to several distinct dining venues including Caruso’s, the signature oceanfront restaurant, and The Revere Room, an all-day eatery with an emphasis on hyper-locality, Rosewood Miramar Beach is a culinary destination for locals and visitors alike. An elevated retail experience further bolsters Rosewood Miramar Beach as the ultimate retreat for the best in luxury lifestyle, with The Shop at Miramar exclusively featuring The Miramar Collection, a first-of-its-kind goop Sundries Shop as well as a new California-inspired concept store curated by designer James Perse. Expansive indoor and outdoor event space, totaling approximately 33,000-square-feet, includes the Chandelier Ballroom with over 6,500-square-feet, and the Great Lawn, which offers infinite ocean views. Personalized service makes Rosewood Miramar Beach the perfect destination for celebrating life’s moments both big and small. Rosewood Miramar Beach is owned by Caruso and managed by Rosewood Hotels & Resorts.
For more information: www.rosewoodmiramarbeach.com
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About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® manages 29 one-of-a-kind luxury hotels, resorts, and residences in 17 countries, with 23 new properties under development. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture, and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brand’s wide-ranging portfolio.
For more information, please visit rosewoodhotels.com
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