PRESS RELEASES
Dior is pleased to announce the opening of its new Dioriviera pop-up at Rosewood Miramar Beach, Southern California’s premier oceanfront luxury resort.
May 27, 2021
Located on the beautiful beachfront of Montecito’s Miramar Beach, Dior has taken over the resort’s Cabana Pool, Bocce Courts, and Garden Bungalow Suites in celebration of the Dioriviera capsule collections. This location is one in a series of exclusive Dioriviera global activations, including seven Dior boutiques as well as eleven pop-up boutiques worldwide.*
Upon entering the Bungalows, guests are welcomed into a warm Dior oasis with Maria Grazia’s toile de Jouy prints wrapping the walls, in neon framboise pink and lime green. The Bungalows lead out to the ultimate Dior hangout haven, where guests are free to lounge under Dioriviera umbrellas in the Dioriviera hammocks and fold-out chairs, all available for purchase on location. The fun factor is kicked into high gear with a Dior-branded bocce court and pool area for playing or spectating while sitting poolside.
The constantly reinvented Dioriviera summer capsule by Maria Grazia Chiuri is like an invitation to escape. Plays on House codes – from toile de Jouy to the Dior Oblique motif – illuminate women’s ready-to-wear, leather goods, shoes and accessories with punchy chartreuse and raspberry, Pop punctuations from the Fall 2021 collection.
Irresistible Lady D-Lite, Dior Caro and Dior Book Tote bags, D-Connect sneakers, Dior Granville espadrilles and Dway mules as well as DiorClub ponchos, scarves, jewelry and visors rub shoulders with new sailor tops bearing the names of dream destinations, including CALIFORNIA and LOS ANGELES. Small clutches and vanity bags that are made to be worn layered, with interchangeable shoulder straps, complete this sunny wardrobe.
Matching summery Dior Maison essentials – including a surfboard adorned with the “Christian Dior” signature and a toile de Jouy motif revisited by Maria Grazia Chiuri, a parasol, a hammock, beach games and fans – complement this celebration of the art of living alongside a series of decorative objects, stationery, cushions and placemats.
The takeover will be open from May 27th through September 6th, 2021.
*Dior Boutiques include Saint-Tropez, Cannes, Monaco, Portofino, Capri, Marbella and Porto Cervo, Dior pop-up locations include Mykonos Village, Mykonos Nammos, Forte Dei Marmi, Cortina, Capri Il Riccio, Ibiza, Bodrum, Montecito, Los Angeles, New York, and Montenegro.
Outline of the Dioriviera Takeover:
Name: Dioriviera pop-up at the Rosewood Miramar Beach in Montecito
Location: Rosewood Miramar Beach - 1759 South Jameson Lane, Montecito, CA 93108
Telephone: (805) 702-1900
Store Hours: 10AM-7PM Monday-Saturday and 10AM-7PM Sunday
Products: Women's, Dior Maison
Press Contact:
Elle Crane
Christian Dior Couture
ecrane@christiandior.com
About Rosewood Miramar Beach
Named one of world’s best new resorts in Condé Nast Traveler’s 2020 Hot List, Rosewood Miramar Beach is situated on one of the most pristine beaches in the region and is located in Santa Barbara’s picturesque Montecito community known as The American Riviera. Offering 161 ultra-luxury guestrooms and suites, including beachfront accommodations, a collection of signature suites and multi-bedroom bungalows, the resort has been designed with style, grace and glamour and perfectly balances the residential and the refined. Amenities include a state-of-the-art fitness studio, two cabana-lined pools, bespoke beach service on the sandy shores of Miramar Beach and Sense, A Rosewood Spa – the only Forbes Five-Star spa in Santa Barbara. Home to several distinct dining venues including Caruso’s, the signature oceanfront restaurant, and The Revere Room, an all-day eatery with an emphasis on hyper-locality, Rosewood Miramar Beach is a culinary destination for locals and visitors alike. An elevated retail experience further bolsters Rosewood Miramar Beach as the ultimate retreat for the best in luxury lifestyle, with The Shop at Miramar exclusively featuring The Miramar Collection, a first-of-its-kind goop Sundries Shop as well as a new California-inspired concept store curated by designer James Perse. Expansive indoor and outdoor event space, totaling approximately 28,000 square-feet, includes the Chandelier Ballroom with over 6,500-square-feet, and the Great Lawn, which offers infinite ocean views. Personalized service makes Rosewood Miramar Beach the perfect destination for celebrating life’s moments both big and small. Rosewood Miramar Beach is owned by Caruso and managed by Rosewood Hotels & Resorts.
