PRESS RELEASES
Beloved beachfront resort reopens with new guest experiences, room packages and enhanced health and safety protocols
June 12, 2020
Rosewood Miramar Beach, Southern California’s most luxurious oceanfront resort, reopens today with new programming and protocols designed to facilitate an extraordinary summer season and to once again bring to life the magic of Miramar. Already regarded as an iconic retreat for families and friends to create joyful seaside memories, guests will be invited back to relish in the unparalleled beauty found throughout the sprawling 16-acre Montecito estate uniquely located on one of the most beautiful and pristine beaches in California.
True to the resort’s commitment to offering unparalleled service in an exceptional setting while observing the highest levels of health and safety vigilance, the beachfront property is pleased to introduce new programming and services, ranging from enhanced cleaning protocols and alternative servicing options, to inspired guest experiences and packages. Amongst the new promotions, is the Rosewood Remote Office package which presents professionals with the ability to mix business and pleasure through outfitting their accommodations with the technologies found within a formal office setting for a best-in-class work from “home” experience.
“As we navigate the new normal, we remain steadfast in our commitment to facilitate a safe and happy stay for all of our guests, as well as a positive working environment for our associates,” said Rick Fidel, resort manager at Rosewood Miramar Beach. “Our team has been hard at work identifying opportunities to come back even better than before, and we’re delighted to reopen the doors to Rosewood Miramar Beach to all travelers and introduce innovative experiences blended with enhanced health and wellness protocols that safely allow us to do so.”
In accordance with guidelines put in place by local public health officials upon reopening to all travelers, Rosewood Miramar Beach is currently operating at a reduced capacity with the available selection of accommodations strategically spread out across the property’s vast, outdoor acreage. The resort’s six restaurants and bars and the recently introduced Miramar Food Truck are open for dine-in service for resort guests and the local community, with in-room dining also available for overnight visitors only. Additional culinary experiences have been introduced to provide even more opportunity to relish in the resort’s distinguished food and beverage program, including carefully curated picnic baskets delivered to the location of the guests’ choosing, as well as a new outdoor dining venue. Home to a single, secluded table surrounded by freshly planted herbs, vegetables and greenery, Massimo’s Garden, named after the resort’s executive chef, is ideal for private meals and intimate gatherings among close friends and family.
Known for its vast array of activities and amenities, Rosewood Miramar Beach’s two pools are open to overnight guests only, operating at a reduced occupancy with dedicated attendants in place to monitor for sufficient physical distancing. The property’s bocce and shuffleboard courts are also accessible, as is the beachfront for umbrella and chair service. The fitness center is open for guests, with group fitness classes still suspended, and Sense, A Rosewood Spa will remain closed for the time being. The resort’s distinguished retail offerings, previously inclusive of The Gatehouse and goop Sundries Shop, have not only reopened, but expanded to include the all new Shop at Miramar, which offers an inspired selection of exclusive men’s, women’s and children’s clothing, accessories, beauty products and home goods.
Further bolstering the resort as a top destination for summer travel and beyond, five distinct room package promotions, each of which was developed with today’s travel landscape in mind, provide added value and unique experiences with each stay. Designed to delight young guests out of school for the season, the Family Time initiative has been reimagined for Summer 2020 to further facilitate indelible family bonding through kid-friendly welcome amenities and a bespoke gardening experience with Chef Massimo, as well as a complimentary third night stay and a $100 resort credit per night. In recognition that many travelers may be working during their stays, Rosewood Remote Office transforms suite living spaces into a complete, customized home office, inclusive of a monitor, printer and other essential office supplies. Intended to offer residents of Rosewood Miramar Beach’s main drive-markets a sweet and satisfying mini-escape, Summer at Rosewood includes daily breakfast, overnight valet parking, late check-out and a $100 resort credit per night, while Suite Sojourn provides guests booking accommodations in the higher room categories with a resort credit of up to $1,000. Lastly, More Miramar invites guests to enjoy the extraordinary Miramar experience for a little longer with a complimentary third night stay and $100 resort credit per night.
Launching in tandem with the reopening, several enhanced health and safety protocols have been introduced as part of new brand-wide programs from both Rosewood Hotels & Resorts and Caruso, the resort’s ownership group. Both featuring stringent health and sanitation practices, Rosewood’s Commitment to Care and Caruso’s Health & Safety Standards ensure a safe, clean and controlled environment and provide guests, associates and the community at large with much-needed peace of mind. Under the new programs, all associates are provided with personal protective equipment (PPE) that they are required to wear at all times, and guests will also receive a care kit upon arrival stocked with face masks, hand sanitizer and sanitizing wipes to use at their discretion. Thermal cameras have been installed to check the temperatures of all guests and associates at their respective entry points, as well as electrostatic sprayers to regularly sanitize both front of house and back of house spaces. Additionally, UV machines have been installed within the heating, ventilation and cooling systems in the Manor House, the central hub of all activity at the resort and the location of several of the property’s food and beverage venues, to provide for an even further level of sanitization throughout the space.
Known for exceptional and accommodating service, the resort’s expert team is consulting with guests throughout their stays regarding the level of contact and attention they wish to receive while on property, from optional curbside outdoor check-in upon arrival, choice of self or valet parking, , to the frequency and extent of their housekeeping and contactless In-Room Dining delivery or pickup. All resort areas, both indoor and outdoor, require physical distancing, with signage positioned throughout the property to showcase the proper amount of space to maintain between individuals, as well as dedicated attendants within certain public areas to further ensure the requirements are respected. The property’s restaurants and bars have been reorganized to provide for six feet of space between each table and party, and they are also leveraging QR code technology to allow guests to browse from the available menu items and place their orders directly from their personal devices.
For more information about Rosewood Miramar Beach, please visit www.rosewoodmiramarbeach.com.
About Rosewood Miramar Beach
Named one of world’s best new resorts in Condé Nast Traveler’s 2020 Hot List, Rosewood Miramar Beach is situated on one of the most pristine beaches in the region and is located in Santa Barbara’s picturesque Montecito community known as The American Riviera. Offering 161 ultra-luxury guestrooms and suites, including beachfront accommodations, a collection of signature suites and multi-bedroom bungalows, the resort has been designed with style, grace and glamour and perfectly balances the residential and the refined. Amenities include a state-of-the-art fitness studio, two cabana-lined pools, bespoke beach service on the sandy shores of Miramar Beach and Sense, A Rosewood Spa – the only Forbes Five-Star spa in Santa Barbara. Home to six distinct dining venues including Caruso’s, the signature oceanfront restaurant, and Malibu Farm at Miramar, an all-day eatery, Rosewood Miramar Beach is a culinary destination for locals and visitors alike. An elevated retail experience further bolsters Rosewood Miramar Beach as the ultimate retreat for the best in luxury lifestyle, with The Shop at Miramar exclusively featuring The Miramar Collection, a first-of-its-kind goop Sundries Shop as well as a new California-inspired concept store curated by designer James Perse. Expansive indoor and outdoor event space, totaling approximately 28,000 square-feet, includes the Chandelier Ballroom with over 6,500-square-feet, and the Great Lawn, which offers infinite ocean views. Personalized service makes Rosewood Miramar Beach the perfect destination for celebrating life’s moments both big and small. Rosewood Miramar Beach is owned by Caruso and managed by Rosewood Hotels & Resorts.
About Caruso
Caruso is one of the most successful, productive and profitable real estate development and hospitality companies in the world. Headquartered in Los Angeles, California, the privately held company owns and operates a diverse portfolio of retail, residential and mixed-use properties known for their award-winning architecture, unparalleled quest experiences, and dedication to their local communities. Caruso’s expertise in creating beloved town centers has made its properties desired locations for retail flagships, new to brick-and-mortar tenants, and innovative dining and entertainment concepts. Consistently ranked among the top shopping centers in the world, Caruso’s properties continue to outperform the industry standards for occupancy rates and average sales per square foot. Included in Caruso’s world-class portfolio and marquee shopping and dining destinations are The Grove and The Americana at Brand; luxury residential building 8500; and The Masonic Temple, a restored 1929 Art Deco landmark converted into innovative Class-A office space. The company continues to focus on expansion and currently has invested more than a billion dollars in new lines of business, including the newly opened, first-of-its-kind retail, dining and entertainment destination Palisades Village, as well as the ultra-luxury five-star beachfront resort Rosewood Miramar Beach in Montecito, California.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® manages 28 one-of-a-kind luxury hotels, resorts and residences in 16 countries, with 19 new properties under development. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brand’s wide-ranging portfolio.
