PRESS RELEASES
The newly opened resort brings Pompom Paris to St. Barth, unveiling a bespoke capsule collection that celebrates French-Caribbean culture
January 24, 2022
Reigniting the resort’s authentic pillars of style and creativity, Rosewood Le Guanahani St. Barth is pleased to announce an exclusive collaboration with trendsetting sportswear line, Pompom Paris to bring a fresh wave of French fashion to the newly opened resort. Paying homage to the island’s French roots, the pop-up boutique opens today, January 24 for a three-month run and will offer a line of bespoke items that encapsulate the vibrant energy and unique culture of St. Barth. The ultimate expression of French joie de vivre, the fashion-forward activation underscores Rosewood Le Guanahani St. Barth’s A Sense of Place® philosophy, wherein the distinctive ethos of the destination is woven into the identity of the property.
French designer and founder of Pompom Paris, Lola Rykiel, launched the brand in 2019 as a collection of chic leisurewear, inspired by her formal dancing background and symbolic of the behind-the-scenes attire dancers would wear during rehearsal or backstage. The “Pompom Girl” style epitomizes the very essence of French fashion – a refined look that appears completely effortless. In partnership with Rosewood Le Guanahani St. Barth, Rykiel has designed limited-edition clothing items, some of which will be displayed and available only for purchase at La Boutique, the resort’s waterfront boutique space. Her capsule collection will include a selection of free-flowing, comfortable pieces that range from strass crystal-embellished pullovers, luxe velour tracksuits, yoga-wear, and a specially curated tee that reads “MISS SAINT BARTH” in Pompom Paris’ iconic font in strass.
“We couldn’t imagine a more fitting partner for the Boutique at Rosewood Le Guanahani St. Barth than Pompom Paris,” said Martein van Wagenberg, managing director of Rosewood Le Guanahani St. Barth. “Pompom Paris is elegant yet sensual, polished yet effortless, simple yet alluring. Lola Rykiel’s vision for her brand falls perfectly in line with the ethos of our resort, and we are excited to showcase the very essence of St. Barth through her pieces.”
“I am honored for Pompom Paris to be part of the legendary Rosewood Le Guanahani St. Barth experience and to be able to diffuse the collection’s irreverent spirit with a selection of items specifically curated for the resort’s glamorous, well-traveled, modern woman,” said Lola Rykiel, designer and founder of Pompom Paris. “I hope this collaboration will bring a touch of Parisian whimsy to such an iconic moment in the history of Rosewood Le Guanahani St. Barth and infuse the dynamic attitude of the Pompom woman into the most spectacular destination on the island.”
Rosewood Le Guanahani St. Barth debuted in November 2021 following a four-year, comprehensive refurbishment and redesign. Ideally situated over eighteen lush and secluded acres on a private peninsula overlooking two stunning beaches, Marigot Bay and Grand Cul-de-Sac, the resort invites travelers to discover the destination through a range of amenities and immersive on- and off-property experiences. The resort features 66 guestrooms and suites, each designed in an innately residential style, further reflecting St. Barth’s unique spirit that marries French elegance with the vibrant energy of the Caribbean. Amenities available at Rosewood Le Guanahani includes Beach House St. Barth, the resort’s oceanfront dining concept; a Rosewood Explorers children’s club; Sense, A Rosewood Spa®; a fitness center and tennis court and a selection of dedicated event spaces, as well as myriad watersports and sea, land, and town excursions encouraging exploration of all St. Barth has to offer.
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